It doesn’t matter what business you’re in, it always helps to be considered an expert. If you wanted someone to fix your washing machine or sell your house, you’d contact the person you considered most credible and reputable in that area of expertise.
It takes hard work and experience to become an expert. It might take extra study or honing practical skills. It demands high standards of work.
After all this effort will you be seen as an expert? If you believe you’ve earned the title “Expert” but aren’t recognized as one, here are nine ways you can start establishing your reputation.
1 Publish a book or series of reports
This has become so much easier since the Internet arrived. You can create your own eBook that people can download. No need for a publisher. That’s why Kindle is so popular. If you write (or have written) a book or series of reports you’ll establish your name as an expert.
2 Publish a newsletter
Set up an online newsletter and distribute it to your customers. It’s an excellent way to keep your name in front of your prospects as an authority on your subject, especially if you send your newsletter out regularly.
3 Write press releases
Make sure the press release looks like good information and not like an advertisement. Using them correctly can give you a lot of good publicity.
4 Write articles
Some marketers will tell you that articles don’t work as well since the almighty Google started releasing animals. Others think of articles as another way of getting your name ‘out there’. By publishing articles packed with information, you’ll soon be seen as an authority on your subject.
5 Create a website
If you set up a user-friendly website that appeals to customers, you will have spread your reputation further. Update it regularly and keep it informative, and people will keep coming back to it. If you don’t know how to set up a website, mail me using the contact form and I’ll point you in the right direction.
6 Join associations
Being a member of an association will build your credibility. Don’t just be any member, be an active member. It’ll build your reputation among your peers and lead to useful introductions. Membership can have many benefits, and it’ll keep you up to date with new developments in your field.
You can boost your standing and influence by speaking to the right people. Your local chamber of commerce, your local business club – some people in those organizations will want what you’re offering.
8 Public speaking
Speaking to a local group can establish you as an expert and get you referrals that could lead to more speaking engagements and a wider audience. If you’re not sure about speaking in public, prepare and rehearse – these are key. Aim your presentation at the right level, follow a logical sequence and use some humor. You want to keep your audience interested, not send them to sleep! Using small cards with main points on stops me from drying up.
9 Teach workshops or webinars
If you’ve got knowledge that others could use, you can pass on your expertise. Having a well planned presentation will ensure you’re seen as an authority in your subject. You’ll also have contact with people who are likely to recommend you to others. If you’re teaching a “hot” topic, you’ll also be gaining a useful income stream.
Any of these methods will start building your reputation as an expert. Used correctly, you’ll achieve the sort of reputation that’ll bring clients to you without you having to find them.
Which of these appeal to you?
What are you going to do first?
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