Besides being fun, why do we have blogs? To attract readers. Whether you’re selling a product, someone else’s product, advertising, or just sharing your ideas and opinions, you’d like your readership to be as large as possible.
There are many ways to increase your readership. Here are four easy tips:
1. Increase the number of pages.
What do you mean, “It sounds like more work”? Having a blog with a large readership means having to work hard.
You want readers to stay and look at all your work, not just your last post. This means having to give them more to look at so you increase the number of pages.
If you have a self-hosted WordPress blog like this one, you can get plug-ins that add all sorts of useful gizmos.
One of my favourites is known as “YARPP” – Yet Another Related Posts Plug-in. When there are any related posts (similar theme/idea), they’ll be listed on the page. I love going to blogs with a related posts list!
2. Do a series.
A series is a great way to keep readers coming back time after time.
If you’ve got a subject you really think you could work on over a period of a few days or weeks, then a series could seriously build your readership. Sign up with Google Analytics so you can see where your readers are coming from and how long they’re spending on your blog.
3. Do a “Top 10″ list.
This is a good one to do once a week. I used it on a previous blog. As you visit other blogs, make a note of the ones with awesome content.
Once a week, have a “Top 10 Blogs” post where you list the URL and post title for each one. It shows your readership that you’re looking at other blogs and giving them somewhere else to check.
If you leave relevant comments on the blogs, their commenters will most likely visit your blog, too. Win-win all round!
4. Good quality content.
You’d think that this would go without saying. Nope! It needs saying again.
I’m not going to mention the well-used phrase “Content is King.” Okay, so I did. But it’s true! If you write crap on your blog, do you honestly think that your visitors will come back?
Your content should be useful, original, and interesting to your readers. It should keep them wanting more.
As the quality of your blog’s content improves, your blog’s readership and length of time they stay on your blog should improve. Giving your readers what they’re looking for is probably the best way to increase your readership.
There are probably as many tips out there on ways to improve your readership as there are blogs! Use these tips and you’ll see your audience grow.
What do you use your blog for?
Which tip will you try first?
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